On the Web: Is Rich Media Making You Rich?

Speaking of sizzle, imagine trying to resist an offer from Omaha Steaks where you could see a perfectly cooked hot steak sizzle and steam on the grill. Imagine if you could hear the sizzle and "yum!" from eager, waiting diners. The only things missing would be the smell, touch and taste.

Combining shoppers' abilities to read, see and hear an integrated online pitch can dramatically raise communication effectiveness and close rates. That's the experience and result a multimedia product presentation can achieve online.