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"The smartest thing those wunderkinds at our beloved Postal Service can do is nurture the direct mail industry. Imagine what would happen if the USPS actually offered discounts for online 
marketers to give direct mail a chance?"

From "PRC Denies Exigent Postage Rate Increase … Big !@#$ Deal," by Jim Gilbert, CEO of multidiscipline direct marketing agency Gilbert Direct Marketing and ROI blogger