Print-Plus: Hello Mr. (Catalog) President …

8. The prospecting universe isn't unlimited. Most catalogers want to grow. However, they don't always consider the fact that the number of qualified prospect names available to mail isn't unlimited. There may not be a universe of names to mail. Mr. Catalog President, our planning needs to be based on mailing universe counts from the core prospect lists we've been using. Your desire to throw out growth projections is well intended, but it needs to be supported by marketing and circulation data.