Print-Plus: Hello Mr. (Catalog) President …

6. We don't have the cash to do that. Growing a catalog business takes funding. The cash flow of a business will determine to a large degree its rate of growth. Postage has to be paid up front; inventory needs to be purchased; etc. Serious money is required to grow a catalog business. Trying to grow too fast can lead to financial ruin. Mr. Catalog President, we need to be realistic about our growth expectations based on what we can afford. We may not have the funding to grow as fast as you'd like us to.