Print-Plus: Hello Mr. (Catalog) President …

3. Joining cooperative databases is critical to our growth. More than 95 percent of all catalog buyers already are listed on one or more co-op databases. Your customers are being mailed catalogs regularly, whether you participate in a co-op or not. You're not protecting or shielding customers from receiving catalogs simply by not participating in a co-op database. Mr. Catalog President, to exclude the use of cooperative databases is hurting your growth potential. You're not protecting "your" customers from receiving other catalog offers.