Print-Plus: Hello Mr. (Catalog) President …

10.We've peaked! When you think about other markets, the sky isn't the limit. Even when there seems to be an endless number of potential customers, it gets narrowed down by the size of your market, the number of catalog shoppers within that market, your competition and other factors. At some point, your business will mature and it will become more difficult to maintain the same growth rates. Mr. Catalog President, your business has peaked. You've hit the wall. There are several ways to overcome hitting the wall, such as creating promotional offers, using modeling to improve performance, circulating smarter and so on. However, if you've peaked, rethinking circulation strategies may not be enough. You need to open and/or expand your market. Why not consider creating spin-off catalogs, changing your creative for a broader appeal, expanding your merchandise offers in an effort to grow your demographic universe, using the web more? Create your own focus group within your company. Creative ideas and good marketing can often be found internally.