Help Your Customers Find You in Cyberspace

5. No-brainer Gifts

By offering pages of gift ideas, you’re not only providing a useful tool for shoppers, but great search engine fodder, as well. An enormous number of people search for phases that include “gifts” or “gift ideas.” Optimize your gift ideas pages and place them as high up in your site hierarchy as possible — ideally one click away from the homepage, to maximize the flow of PageRank to these pages.