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4. Act on Lockdowns
It’s common for e-commerce sites to have a code freeze during the holiday period to minimize the likelihood of introducing errors during this peak selling season. Even if the lockdown already occurred, or is imminent, you have options. For example, you could launch a microsite or blog. Or you could use proxy technology or URL rewriting to get around the code freeze.
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- Yahoo! Search Marketing
Stephan Spencer
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