Help Your Customers Find You in Cyberspace

For example, if you have really cool products, consider sending some free samples to bloggers with no strings attached. You could spin it as an early Christmas gift in appreciation of their blog. If they think your products are cool, they’ll probably link to you.

But don’t make the bloggers feel like they’re being bought off. Sending them some useless tchotchke, such as a baseball cap with your logo, isn’t a way to win favor with bloggers, either.