Help Your Customers Find You in Cyberspace

2. Blog

If you have a blog and don’t post to it daily, the holiday season is a great time to start. Try posting multiple times per day. Posting frequency has a positive effect on traffic and readership. Even if you can’t blog every day throughout the year, do it during the holidays.

That said, don’t have a flurry of posts, then three or four days of inactivity, then another flurry of posts. With some blog platforms like WordPress, you can post-date a blog post; then, the post will be published automatically at the appointed date and time. So, if you’re busy with other things during this critical time of year, fill the gap in the blog with prewritten, post-dated blog content.