Help Your Customers Find You in Cyberspace

You probably won’t get sites to link to you just out of the goodness of their hearts or because you have a cool Web site. So if you have an online advertising budget, consider spending some of it on sponsoring organizations that’ll recognize your generosity by linking to you.

Also, look at existing partners that link to you from high-PageRank pages, and see if you can persuade them to improve the link text they use. If you sell toys and their link text is “click here,” perhaps they’d be willing to revise it to “ABC Co. Toy Store” (substituting ABC Co. with your company name).