Help Your Customers Find You in Cyberspace

9. Get a Head Start

If you have new pages for your site in the works but not quite finished, add some links in your site map to a placeholder version of the new pages. Do this in advance of the time you’ll need those pages to be visible in the search engines.

It could take weeks for new pages to make it into the search engines, and this can shortcut the process. The sooner the site links to the pages, the sooner the engines will spider and index those pages.