Help Your Customers Find You in Cyberspace

Anchor text (the underlined words in a link) play a critical role in search engine optimization. The search engines take those underlined words and associate them with the page to which you’re linking.

For instance, a text link that says “chocolate” is a good start. One that says “chocolate gifts” is better, because you improve your chances of visibility for chocolate gift-related searches, yet haven’t hampered your ability to get good rankings for chocolate-related searches.