Help Your Customers Find You in Cyberspace

Don’t replace your existing navigation structure and category hierarchy; add additional links to provide shortcuts that pass PageRank to popular holiday sellers. Many sites do this through a site map page or links in the footer, but these approaches are less than ideal. The site map already is piled high with links, and each link will get only a small share of PageRank passed to it. Footer links are discounted and will probably not be worth as much as links placed higher in the page.