Help Your Customers Find You in Cyberspace

8. Re-work Internal Links

In all likelihood, your visitors shop differently during the holidays than they do at other times of the year (e.g., they buy different kinds of products, have a higher average order value). If so, it makes sense to reorganize your internal linking structure so those categories and products that are more popular during the holidays get a larger share of PageRank score than other, less popular ones.