Help Your Customers Find You in Cyberspace

Gift certificates are a godsend for the procrastinating, last-minute shopper. And it completely takes the guesswork out of choosing the right gift. So make your gift certificates prominent on your site, and cross-sell them like crazy.

6. Feature Your Freebies

Shoppers love free stuff. If you offer free giftwrap or free shipping, feature that prominently on your homepage and in your search listings, either in the title or the snippet.