Help Ensure the Success of Your New Catalog

These Can be Outsourced

Circulation. Jobs such as building your housefile, determining customer mailings, planning promotions, testing and forecasting can be outsourced to catalog circulation professionals such as catalog consultants and list brokers, said Schmid.

Creative. Catalog execution, design, copy writing, product photography, print buying and mailing also can be outsourced. Schmid cautions, however, that before outsourcing your catalog's creative, get references from the agencies you're considering, and ask specifically if they've ever done catalog work. Ask to see samples.