Hello Direct-Focus on Creative & Print Production (1,528 words)

To sell their products, Hello Direct's copywriters could resort to simply listing product features, cramming onto the page the myriad technical considerations for each product. But that would be too easy.

More difficult is how Hello Direct does it: including just enough technical data to answer customers' questions, and then interspersing product benefits for the user. Moreover, the designers are careful not to overcrowd each page with technical jargon and unnecessary copy.