Hello Direct-Focus on Creative & Print Production (1,528 words)

Bob Faville, Hello Direct's director of direct marketing, says the acquisition brought numerous benefits to the U.S.-based catalog. "The synergies and economies of scale we get are very helpful on a day-to-day basis," he says. "We now have the financial backing to do some of the things we've always wanted to do in terms of product and category expansion. Before the acquisition, we had trouble balancing investment spending versus delivering against analytical expectations every quarter.