Hello Direct-Focus on Creative & Print Production (1,528 words)

45 percent

Number of employees: 190

Number of catalogs mailed:

22 million in 2002

Number of SKUs: 850

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Catalog Buyers

Size of Hello Direct's master file: 686,761 business buyers

Cost to rent: $100/M

Customer demographics: 55 percent are male; 90 percent are regular PC users; 80 percent are regular Internet users; and 70 percent use cell phones.