Hello Direct-Focus on Creative & Print Production (1,528 words)
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For example, if a customer bought a headset, his next catalog might come with an ink-jetted message on the cover stating: "John Smith, you've bought a corded headset in the past. Check out page 7 for special offers to go with your new headset."
When the customer turns to page 7, he sees yet another personalized message stating: "Mr. Smith, buy this product today, and get $30 off."
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