Cost Effective? Part 3 of 3
Heavy promotional pricing on the Web will turn branded products into commodities
Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.
- People:
- Jim Coogan
- Places:
- Santa Fe, N.M.
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