Cost Effective? Part 3 of 3

4. Customers become hooked on buying based solely on lowest price and will respond poorly to higher priced offers.

5. And price, of course, is just one of the four P’s of marketing. The product, packaging and promotion strategy are the other marketing levers that can be used to increase sales.

Be Tactful With Promotions
Promotional offers can be risky as well. Before rolling out an aggressive promotional offer, consider the following.