Have Lands’ End and Sears Finally Gotten it Right? Almost.

There was one other neat touch. The package also contained a folded-up gift box measuring 4 inches x 4 inches to put the gift card in the canvas bag and inside the box. Then you could drop the box under the Christmas tree or near the menorah and, bingo, another little gift.

Lands’ End’s Influence
All this illustrates to me that the multichannel smarts of Lands’ End and its influence on Sears is starting to pay off. As much as the two entities seemed like an odd couple when Sears first acquired Lands’ End, they’re finding effective ways to milk the most out of their respective customers.