Have Lands’ End and Sears Finally Gotten it Right? Almost.

And the gift card wasn’t for Mom. It was a promotion for her to “fill” the gift card with $5 to $500 as a gift, so the recipient could pick from more than 100,000 choices at Landsend.com. The little booklet gave her three quick steps on how to do it:
1. Call the 800 number;
2. Purchase an amount for the gift card; and
3. Place the card in the bag.