Have Lands’ End and Sears Finally Gotten it Right? Almost.

The bag, which could fit maybe two golf balls, was white with blue handles, a mini-replica of one of those big canvas bags sold by many marketers. It was accompanied by a miniature catalog similar to the one my wife received. This one, however, measured 31⁄2 inches x 31⁄2 inches. It had the same cover and the “Great gifts warm wishes” header. But instead of “Lands’ End Shop at Sears,” it said “Lands’ End 1-800-800-5800 – Landsend.com.” Many of the tiny booklet’s pages were similar to the mail piece my wife received, except the focus was entirely on the Lands’ End Web site, not the Lands’ End department at Sears stores.