Have Lands’ End and Sears Finally Gotten it Right? Almost.

The rest of the booklet contains sweaters, coats and jackets identified only by product name, number and price. It’s short, sweet and economical. And it’s a heck of a way to get loyal Lands’ End customers, who ordinarily wouldn’t be caught dead in a Sears store, to at least consider crossing that threshold. (My wife did, and when we went to Sears’ Danbury, Conn., store the other day, I couldn’t pull her out of there!)