Have Lands’ End and Sears Finally Gotten it Right? Almost.

The coupon page contains two barcodes so customers have to bring the booklet into the stores with them. And into the stores they must go, as the discounts are only good for Lands’ End merchandise bought inside Sears stores. It’s a retail traffic-builder for sure, but the booklet contains that Lands’ End touch and undoubtedly used a Lands’ End list. And that gives it added bonus points in my book.