Have Lands’ End and Sears Finally Gotten it Right? Almost.

The cover and inside back cover of the booklet were glued, so the piece mailed as a Standard mail bulk presort letter — far less expensive than the flat (catalog) rate — and was printed on nice-feeling recycled paper. On the inside front cover, customers are invited to get special holiday savings at the Lands’ End shop in Sears. Then on page 3, they’re offered $10 off when spending $50, and $25 off when spending $100 or more. The booklet gave a Dec. 9 deadline. (My wife, a Lands’ End mail order regular, received it at the end of November.)