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Paul Miller
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But I’m happy to report Sears is getting closer to getting the Lands’ End integration thing right. And when I received a 12-page mini-booklet — not quite a catalog, per se — I was truly blown away. The 63⁄4-inch x 51⁄8 inch outer cover wraps around eight 63⁄4 inch x 4 3⁄4 inch pages and shows two families merrily hauling a Christmas tree through the snow, wearing their cushy Lands’ End gear. It contains the headline “Great gifts warm wishes” on top and the title, “Lands’ End Shop at Sears,” on the bottom.
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- Companies:
- Sears, Roebuck & Co.
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Paul Miller
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