Have Lands’ End and Sears Finally Gotten it Right? Almost.

Personally, I still think Sears can do more with this valuable brand. I’d clear out all that Sears polyester and only sell Lands’ End clothing, but I gather that’s not in the cards. Still, little by little, Lands’ End departments are taking over and making a far better impression on customers.

As for Sears’ parent, Kmart, that’s a whole other matter. A recent stroll through a Kmart store in Great Barrington, Mass., left me with just four words to describe the Lands’ End offerings there: Oh, what a mess! Lands’ End is a brand that has no business being in Kmart, period.