Have Lands’ End and Sears Finally Gotten it Right? Almost.

Second, this whole approach seems to encompass just about every aspect of multichannel marketing, from retail to Web to catalog (albeit mini-catalog) to fulfillment. The Sears/Lands’ End brain trust left no stone unturned.

Third, the company found a way to incorporate the retail-dominated gift card into direct response. And while I’m not privy to the specific results of the venture, I did a little digging to find out that the offer my mother-in-law got was quite a hit among customers as of this writing in the middle of December. I was unable to reach an official Sears or Lands’ End source, so I asked a Lands’ End order taker who told me it’s been very popular.