Haute@Home Delivers Delectables

She says the company targets self-purchasers over gift-buyers, unlike many food catalogs that put their greatest effort into the holiday season. “Holiday business is nice, but what do you do for the rest of the year? Do people not eat?,” she asks.

Since the restaurant industry provides much of the Palmazes’ business, they wanted the catalog to pass muster with culinary professionals, as well as convenience-seeking party throwers. It was a matter of pride and a way to differentiate themselves from the competition, says Florencia.