Haute@Home Delivers Delectables

Florencia says the catalog strives to focus on glamorous but easy hosting, as summed up in the tagline, “Your Incognito Chef for Entertaining.” The customer list is equal parts men and women. Florencia says male buyers include a lot of grill-lovers, while the women fall into two camps: “enlightened housewives” who say, “Why should I continue cooking?” and younger women who are not as affluent but want to entertain. “Those are the hors d’oeuvre buyers for cocktail parties,” Florencia ventures.