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Scott Shrake
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Florencia says showing the meats small is a psychological maneuver: “So you don’t feel visually full, or as if you’re going to get fat by the time you finish the catalog: ‘Will I eat too much if I buy this?’
“I always felt it’s not wise to overwhelm the customer with visual calories,” she continues. “We keep things small, dainty and enticing, like when you go to a French restaurant and they serve five small courses. After each one you wish you could have one more bite.”
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