Haute@Home Delivers Delectables

Indeed, over-propping or overuse of lifestyle shots can be a dangerous route for catalogers. Consultant Tony Cox of Dallas-based Catalog Solutions, says, “A lot of people get so into the artistic presentation that it’s unclear what’s for sale.”

But he finds that Haute@Home stays clean in its presentation, and clear as to what it’s selling. Florencia confirms, “We wanted to stay focused on food, and didn’t want to ever be confused with a tableware catalog.”