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Scott Shrake
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Florencia Palmaz, creator and president of Haute@Home, exemplifies the busy entertainer who wants casual elegance delivered quickly to the table. Her mother and business partner, Amalia Palmaz, comes from a more formal entertaining tradition in which the hostess prepares everything from scratch. Both women, who hail from Argentina, are experts on things culinary, but came to the gourmet prepared-foods market “backwards,” Florencia says.
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