Haute@Home Delivers Delectables

The Market section “had to sit within the whole book for a harmonious look, yet we wanted it to also have its own personality. The trick is, how do you balance that?” Cohen points to the generous use of silhouette photography in The Market as one note of difference.

In a relatively copy-heavy catalog, the Avenir family typeface appears with consistency throughout. It has high readability, and looks great in a lot of weights, as well as in large and small type size, comments Cohen. “Yet it’s not your typical Helvetica, or the overused Gill Sans, and it doesn’t have as small an x-height as Futura. So its balance is nice. We wanted a clean typeface that would complement The Market, but we wanted it to be consistent in the whole piece.”