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Scott Shrake
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What ties the book together is the brand color of a dusty, sophisticated blue, Cohen recounts. Because of a higher black content, the blue tints well and is neutral, she notes. “It complements the clean presentation and is universally appealing.”
The brand color appears in panels throughout the catalog’s body, from the large panels in the frontmost entertaining sections, to a very narrow informational top band in the raw-materials section carrying the name of the sub-section, such as farm-raised venison, as well as repeating “The Market” in the top left corner of every spread.
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