Haute@Home Delivers Delectables

Integrating pick-up photography with new photography was a creative challenge, Cohen says, “We took the liberty of cropping photos a little differently than before to enhance the food as much as possible and blend in with the new photography.”

Separate but Consistent

The Market section, which showcases GoodHeart’s meat, poultry, game and seafood, has it own identity, Cohen says. But that doesn’t alienate the Haute@Home consumer who wants to buy uncooked meats, as well. By keeping the section separate, readers don’t confuse the prepared gourmet meals with the uncooked meals.