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Scott Shrake
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Cohen says AGA collaborated closely with the Palmazes on pacing the book. For instance, in the pasta section, the reader comes suddenly upon a full-bleed shot of one dish. Cohen notes this adds impact, drama and surprise. While it seems extravagant from a product-density standpoint, “We’re still selling six products from that one shot—three kinds of pasta and three kinds of sauces.”
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