Haute@Home Delivers Delectables

Cohen emphasizes that the copy accompanying product listings is factual, and focuses on the quality, ingredients and ease of preparation. Sidebars add tips, suggestions and how-tos, and help the consumer in a user-friendly, personal way, Cohen continues. For instance, a call-out in the bread section explains that the loaves come frozen inside so they’ll be fresher when it’s time to bake them.