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Scott Shrake
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The editorial tips and anecdotes are written in the voice of the owners, adding credibility. Cohen says, “There are real people behind the brand, and customers actually will write in and direct their correspondence to either Flo or Amalia.”
Florencia notes, “Customers are better educated in their culinary knowledge than I expected. They’re sensitive to what is considered proper and the right way to serve an item.”
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