Haute@Home Delivers Delectables

Rhonda Cohen, AGA’s chief creative officer, notes several elements that “hold a new customer’s hand” throughout the catalog. First, each section begins with a black-and-white photo representing an icon for that section. “Whether you’re in the hors d’oeuvre or entree section, right away you can tell what section you’re in just by looking at the photo, title and accompanying editorial,” Cohen says.