Has Social Media Killed the Mall? Part 2
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Social media and the online shopping experience can help you learn new things about your customers and their preferences every day. However, no matter how tech savvy your store walls or how deep your text message discounts are, it's all about making sure you have the right product for the right customer. With savvy data mining and analytics, you can make online interaction work for your brick-and-mortar business and ensure you know what your customers want months before they head to the mall.
- Companies:
- J.C. Penney
- Shopatron
- Places:
- Manhattan
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Greg Petro is founder and CEO of First Insight, a technology company transforming how leading retailers make product investment and pricing decisions.
Greg has a 25-year history in the retail industry with a career spanning merchandising, sales and management. But while at one of the worldās leading supply chain technology firms, he saw a need for retailers and brands to re-engage with consumers to determine which products would be top sellers well before costly investments are made to bring them to market. In 2007, Greg Petro founded First Insight Inc., a technology company that delivers what is now the worldās leading predictive analytics platform for consumer-testing new products. Through engaging consumers online and mining social data, the First Insight platform empowers retailers and brands to introduce the right products at the right price, and target them to the right customers. Today, he serves as its Chief Executive Officer and President. Greg is a member of the Board of Advisors of the Fashion Institute of Technology, as well as a frequent speaker at the graduate business schools of Columbia University and the University of Pittsburgh. Greg also speaks and at a number of industry conferences, where he educates his listeners on how retailers can use technology to identify and deliver what their customers really want. Mr. Petro holds both MBA and Bachelorās Degrees from the University of Pittsburgh.