Editor's Note: Has Real Social Commerce Finally Arrived?

Here's how it works: A retailer tweets about a new product and asks its followers to purchase by replying with the word 'buy' in their tweets. If a consumer wants to buy the merchandise and already has a Chirpify account, the money gets automatically deducted from their account. If they don't have an account, they're prompted to set one up along with a PayPal account if needed. Transactions are completed through direct messages to the consumer, with the seller sending the goods to the address listed on the user's Chirpify account.