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"Twitter is a tremendous platform for brands, retailers, politicians, musicians and others to engage fans, yet with more than 140 million users there's still no way to directly exchange goods and currency," said HootSuite CEO Ryan Holmes. "Chirpify provides a unique approach to fill this void by processing transactions without ever having to leave Twitter." The Oregon Angel Fund also contributed to this first round of financing for Chirpify. Some big brands like HP and PowerBar are betting on it too. They've started using Chirpify to sell directly to their Twitter followers.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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