Editor's Note: Has Real Social Commerce Finally Arrived?

The campaign resulted in a huge boost of traffic for the company, with two new users signing up every second — activity that continued for several weeks after SXSW. Although it's slowed down a bit since, the campaign proved that direct commerce over Twitter wasn't only possible, it was so easy a tweet could do it. Chirpify announced last month that it had secured $1.3 million in series A financing from some big names in the business: Voyager Capital, angel investor Geoff Entress, BuddyTV CEO Andy Liu and HootSuite CEO Ryan Holmes all contributed to this first round of financing for the company.