Editor's Note: Has Real Social Commerce Finally Arrived?

It wasn't. Over the past year, retailers such as J.C. Penney, Gap and Nordstom, among others, have opened and closed Facebook stores. Why? Some retailers said their customers had no incentive to shop at their Facebook store over their website. Others decided to focus more broadly on social media, therefore they couldn't devote all their resources just to managing Facebook stores. Whatever the reasons, the concept of shopping on social networks has quieted.