Harnessing Technology to Support a Seamless Shopping Experience

Sensors and wearables: New technologies that combine sensor-enabled products and smartphones could create new business models for some consumer products companies. The recent popularity of sensor-based fitness devices is just one example of the potential. Other wearable technologies include medical sensors that remind users to take medications. As consumer and medical devices converge with mobile apps, the ways that individuals shop will very likely be transformed. Some retailers are also exploring the use of sensors to improve operating efficiencies. Applications include ensuring shelves are well stocked, confirming that store displays are ideally arranged, and identifying how consumers respond to promotions on a real-time basis.